At exactly 7:00 pm (PST) today Kid Cudi tweeted a picture advertising tickets to Copernicus Landing for a trip boarding in two hours. Instantaneously fans of the Cleveland space rapper spread the message and waited for the surprise to come.
For a while now Kid Cudi was has been in studio working on a mysterious new album—the cover art released recently—but no one knew the exact release date.
As a fan of Kid Cudi I was intrigued by his public service announcement and expected the official release date or even the tracklist. But what Kid Cudi did was much more than that.
Out of nowhere he officially released the album via iTunes. The decision was a bold one, but the success Beyoncé had from her surprise release in December may have provided Cudi with the confidence to completely bypass the the usual marketing process to hype an album.
The music itself sticks to the unique sound Cudi has generated—in a genre all of itself: a mix of James Blake’s vocals with sound a la Pink Floyd. It certainly resembles the 2013 release Indicud more than Kid Cudi’s classic albums Man on the Moon: The End of Day and Man on the Moon, Vol. II: The Legend of Mr. Rager.
“Too Bad I Have To Destroy You Now” sticks out immediately as a crossover between Cudi’s past and present. The song features more traditional rapping than any other on the album, but also incorporates the most spacey beat that resembles the wonders of the classic Moog Modular synthesizer.
Sticking with the space theme, Kid Cudi utilizes primarily instrumental songs to paint the journey and the emptiness of it through space, as if to fill the infinite void with pure music.
“Copernicus Landing,” the upbeat “In My Dreams 2015,” and the triumphant “Return of the Moon Man (Original Score)” serve as the best examples of these musically-driven songs that are epic enough musically that words aren’t needed.
Overall, this surprise release from Kid Cudi is nothing short of a gift. True “Cudders” will be relieved that Kid Cudi has chosen to expand further. As for those who aren’t familiar with Kid Cudi’s music give it a listen, but it may not be for you—it’s simply is not for everyone.
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