About Us

The area of Los Feliz, Silver Lake and the Hollywood Hills is a growing, dynamic, eclectic slice of Los Angeles with enough issues and interesting people, places and stories to tell that we felt it deserved its own newspaper. 

 

Since the successful launch of the Los Feliz Ledger in 2005, we have caught on with local residents and business leaders as the source for area information, news and guidance for goods and services. 

 

Currently, we distribute 34,500 copies to homes and business on the last Thursday of each month. Research shows there is a “pass-a-long” factor of three times that amount, as the newspaper is passed from reader to reader in a household or business. For Ledger advertisers, that represents 100,000 potential readers each month. 

 

Not only do we deliver these potential new customers, but we bring to you active and community-minded customers. Readers have told us time and time again they support the paper’s advertisers as a way of demonstrating their own commitment to community.

 

Whether it’s helping local readers understand how complex city, county, state or nationwide issues affect them, or a story about the first “Princess of Silver Lake,” or a local firefighter receiving a commendation for heroism, the Ledger, as one reader put it, is “a great big, small-town newspaper.”

 

Allison Cohen Ferraro

Publisher

 

About the Publisher

Allison Cohen Ferraro has experience in all areas of newspaper publishing. For many years, Allison worked in advertising in account management. Her clients included: Mattel Toys, Inc., Domino’s Pizza, McDonald’s Owner Operators of Southern California, Standard Brands Paint Company and Mocha Mix Non-Dairy Creamer and Frozen Dessert. Because of her extensive advertising background, Allison will work with clients on developing an advertising strategy and overall business plan in conjunction with adverting done in the Ledger.

Additionally, Allison has both her B.A. degree in Broadcast Journalism and her Master’s Degree in Print Journalism from the University of Southern California. She has worked in various capacities reporting and writing for the Los Angeles Times, including covering areas of education, non-profits, daily breaking news, Calendar features and most recently feature writing for the Sunday Real Estate section.